Individuals and businesses will often struggle with a key tradeoff: capital or liquidity. This is a tradeoff between owning assets that generate a return, such as land, equipment for your business, and equities; and holding cold hard cash. Holding cash will earn you little or no interest, but it’s a huge benefit to have cash on hand when the unexpected occurs, such as a major expense or time-sensitive business opportunity. Many professionals know the secret that this trade-off between liquidity and capital, between having cash or earning a return, doesn’t have to exist. Successful businesses and individuals often outmatch their competitors by taking on debt they can manage, at a rate that beats the performance of their assets, and at an acceptable risk to them personally. This is the type of borrowing that Liquid public stock offers. At Liquid public stock, we won’t take ownership of your securities unless that’s how you decide to end the loan. That means that your securities, and all gains made during the loan term, stay yours. We aren’t taking the securities from you, they’re simply pledged until the loan term is complete.